Celltick: Redefining Mobile Experience & Enabling Mobile Commerce Date:   Tuesday , November 24, 2015 Want to turn mobile marketing into a commercial success? Who wouldn\'t fancy minting the most disruptive technology that is penetrating deep into the life of every human existence in the world! If so, then Celltick – the numero uno of the home screen marketing realm since 15 years, is the only place to be, especially in India where financial services penetrations is low, mobile initiated commerce is the magic sauce and the strategic element that will help economies like ours leapfrog from being under-banked to banked. Strongly positioned as the catalyst of mobile initiated commerce (MIC) in markets like India, eight out of 10 SIM cards sold every month in the country carries Celltick applet. This facilitates MIC via a variety of means including enabling sales of millions of mobile coupons every month which in turn drives millions of dollars of consumption/sales in brick and mortar merchants across 175 cities and towns in India every day providing location based value for mobile users across the country. In addition, Celltick is also a global leader in enabling the sales of digital goods & services for mobile operators in over 20 countries for over a decade. The company follows global standards in mobile marketing and promotion in the mobile carrier space. Given the under-banked reality of South Asia region, Celltick as a strategic partner to mobile operators is now helping operators drive adoption of mobile money applications and ease of use via its next generation applet. The Mystique of Celltick While adoption and ongoing usage is quite a challenge for MIC, especially in South Asian countries, it is an uphill task for the operators to create simplistic mobile money solution that is easy to adopt, ubiquitous eco-system, use cases that will enable consumer convenience and ongoing value resulting in repeat usage. Regulatory framework, which has been largely addressed in the recent central bank policies in India, is another confront. But as MIC has been a focal area for Celltick, the company has emerged as one of the largest publishers of mobile coupons in the South Asia enabling sales from over three million location based coupons every month. Celltick has an intimate understanding of the mobile consumer engagement dynamics given its decade long global experience in managing the home screen experience on the mobile phone. The company drives billions of transactions annually globally with more than 150 million active consumers in over 20 countries with their Live Screen product. Android today constitutes over 80 percent of the smartphone market globally and with START, the company\'s Android smartphone business is set to take off like rocket ship and adoption bytier 1 mobile carriers & leading OEMs is a testament to the quality & value that the company delivers to mobile users. The START application is a demonstration of Celltick\'s mobile marketing expertise with the seamless transition from feature phones to Android Smartphones. START helps to create one\'s own perfect Android interface, and with a reach of over 100 million START enabled devices devices consequent to the company\'s contracts with more than 40 operators and OEMsits set to transform mobile experience, content discovery & monetization globally. Talking about innovation happening within the company, Abraham Punnoose, Managing Director , Celltick India, asserts, \'Some of the new areas that we are enabling include adoption of mobile money services, intuitive mobile money interface for mobile money users, enabling ease of usage and driving downloads and utilization of MIC apps like mobile money, banking apps and recharge apps, E tailing apps via START Celltick\'s lock screen. Major OEMslike ZTE, Gionee, Micromax, Intex, Videocon and Karbonn have already adopted START due to its efficiency to provide the most powerful mechanism to engage customers, enable enhanced user interface and drive monetization\". The Entrepreneurial Culture The 120 people strong company follows a multicultural work ethos with over a dozen nationalities that constitute the work force globally. An equal opportunity company, Celltick offers an entrepreneurial culture where team members are encouraged to try new ideas and strategies to increase value for its customers. Panel Key Management: Abraham Punnoose, Managing Director - India Abraham is responsible for the company\'s business in the Indian subcontinent. Prior to joining the company he served as Global VP Marketing & Business Development at Roamware. With over 20 years of experience in sales, marketing and business operations across telecom and retail banking, Abraham has proven experience in opening up telecom software markets globally for start-up companies and extensive domain knowledge in the wireless business. Prior to Celltick, Abraham has held management roles at international companies, such as Roamware, Hutchison Telecom, HDFC Bank, American Express TRS and Lowe Lintas. Global Offices: Europe, Asia, South America and the U.S. Offerings: START, LIVESCREEN & MASS ALERT Regional Clients: South Asian Customers: Operator - Vodafone, Airtel, Idea Cellular, BSNL, Reliance Infocom, Aircel, Dialog, Mobitel, Airtel Lanka India OEMs: Micromax, Intex, Karbonn and Videocon Global Customers: Over 40 mobile operators and over 35 OEMs