Virgin Mobile enters the GSM battleground Date:   Tuesday , February 02, 2010 Virgin Mobile has announced the launch of its GSM service in five southern circles in India. It has entered the GSM market with the definite objective of helping the youth leverage and use the power of their network of friends. In a video message at the launch, Sir Richard Branson, Chairman and Founder of the Virgin Group said, “The success of the Virgin Mobile brand in India will now be leveraged further with the launch of its GSM offerings, bringing the youth an international mobile telephony experience.” Virgin Mobile with its foray into the GSM segment has announced ten industry ‘firsts’ for the youth of India, clearly looking forward to garner a significant market share. The ten industry ‘firsts’ include the innovative VAS offerings like 'vMingle', ‘vBelong’, ‘vGenie’, ‘WOW’, ‘vJingle’, and many more to follow with music, infotainment, and social networking as the key areas of focus.