Infogile Date:   Wednesday , December 30, 2009 Infogile is a software consulting company with a strong focus on mobile and media application development. Infogile's flagship product is moGile Prepaid Recharge Platform, to enable prepaid recharge and e-delivery of goods and services through retailer based distribution network. The product boasts of being the first mobile phone based point of sales in India, offering multi operator recharge with zero setup fees. moGile has helped almost 10 national level distribution companies to power their retailer network. The service is provided in a hosted model with one week guaranteed implementation. Few of them, who had prior tie ups with operators and aggregators, could go live in 72 hours also. Infogile claims that it offers the most turnkey and cost effective systems to automate business processes at every corner of the globe. It provides the applications, integrates with existing systems and processes secure transactions with a key focus on rural and semi-urban population. FOUNDED: 2006 HEADQUARTERS: Gurgaon HEAD COUNT: 15 PRINCIPALS: Puneet Bindlish, CEO & Co-founder An avid philanthropist and entrepreneur with IT consulting experience with IT majors like Oracle and Infosys. Co-founded Calance Corporation, and helped grow the company technology delivery team from inception to 100 plus people. He completed his engineering education from Institute of Technology, Banaras Hindu University (IT-BHU). Rajat Harlalka, Co-founder & Chief Evangelist, Technology & New Business He has previously worked with companies like Agilent Technologies, Marvell Semiconductor and Ericsson. He graduated from IT-BHU Varanasi with a Bachelors of Technology degree in Electrical Engineering. Shubham Basu, Vice President, Consulting & People Strategy Clientele: FINO, ecoPay, EzyPay, eMobile, Maxfone, Wrigley. COMPETITORS: C-Sam Inc, Oxigen, JiGrahak, Telserra, Wirkle, NetXcell and One97 INVESTORS: Self-funded WEBSITE: www.infogile.com Business model: The currently deployed products of Infogile include mobile prepaid recharge and mGratify. For these products, Infogile has partnered with partners around India to purchase inventory from mobile operators and distribute via retail network. The revenue generated is shared among retailers, merchants and Infogile. This product also has an advertisement ticker whereby all revenue generated goes to Infogile and merchants. Other products like banking solutions and sales force automation are also intended to be deployed as a SaaS offering. Differentiating factor: Infogile claims that moGile is the thinnest Point of Sales and a unique hosted model. The process has been streamlined to such an extent that the companies can be assured of a week duration between ordering our service and go live. Also the mobile application is powered by thin modular application framework, which considerably reduces engineering effort and time spent on development and integration. There is strong emphasis on customer training and support, as the moGile offering comes with an optional add-on of 24X7 managed support. Product offerings: moGile Recharge Network: It allows users to recharge prepaid connections and mGratify : For advertisers who are looking to gratify their consumers with mobile recharge as promotional gifts. Mobile Ticketing and Lottery Application: Allows users to buy lottery, train and airline tickets. Also incorporates updates sending capabilities. Mobile Banking Solutions & Contactless Payments: Allows users to do portfolio management, transactions and also receive updates. Enables contactless credit payment scheme using handsets equipped with NFC chips. Infogile believes that this technology is expected to replace credit cards. MBackup: Backup your personal data through this application What Next? : The goal of Infogile is to become the preferred partner of organizations for all their mobile solutions. With changing landscape of mobile industry and constant need of innovation, Infogile intends to develop a strong team around mobility applications to help our customers gain competitive advantage, operating costs and generate new revenue streams.