Loylty Rewardz Mngt: Managing Large Scale Turnkey Loyalty Solutions Date:   Friday , November 21, 2014 Albeit at a nascent stage, the loyalty programs industry is growing at an exponential rate in India. Last year, the industry saw as much activity in this space as it collectively saw in the previous three years.Early on in his career at Jet Airways\' Frequent Flyer Program, Bijaei Jayaraj anticipated the potential in this domain of customer relationship management and set his heart towards becoming a pioneer of change. Incorporated in 2006, Loylty Rewardz Mngt. today manages large scale end-to-end loyalty solutions for some of the biggest brands in India with a vision of providing technology driven consumer insights to large and small scale businesses through a very innovative platform called Max Get More. \"From successfully convincing Ventureast, a venture capital fund to invest in the startup in 2008 till now, it has been a long and eventful journey. Over these years, we\'ve carefully built the expertise and capability to develop and manage large scale, turnkey loyalty solutions,\" tells Bijaei Jayaraj, MD & CEO, Loylty Rewardz Mngt. Building a new organization from the scratch, dealing with huge public sector banks on one hand and big retailers on the other was challenging. Bijaei recounts how different an experience it was to build a business in a market that was practically non-existent in the country. \"While we were working hard to build a new organization, we also had to struggle to build a new market and educate our clients about the concept of loyalty programs,\" he explains. Currently, Loylty Rewardz works with a number of leading Indian banks such as the State Bank Group, Punjab National Bank and Bank of India along with over 100 large retail organizations. It processes about 1 in every 3 debit card transactions in India, processing around 25 million transactions every month that are worth around Rs.5000 Crores. The Loylty Advantage What makes Loylty Rewardz unique is the massive scale at which it operates and the consumer database that it has built over the years. The volume of transactions that it processes for running the loyalty programs is unheard of in the Indian context. Providing end-to-end management of a loyalty program for individual client entails conceptualization and design of the program structure, implementation of the infrastructure and technology systems required to run the loyalty program, operating the loyalty program on an everyday basis, executing marketing and communication campaigns for the clients, providing analytics and reporting solutions and even, providing redemption platforms for clients\'customers to redeem their loyalty points. Elaborating upon providing redemption platforms, Bijaei talks about the unique Max Get More platform thatis a multi-currency, consumer commerce platform consisting of a number of consumer brands. \"Max Get More currently has over 5000 retail outlets across India and this number is continuously increasing. Upon joining this platform, the consumers of our client banks receive additional loyalty points for shopping at any of the Max Get More partner merchant outlets and get to avail special discounts and promotional offers,\" he further adds. In these years, Loylty Rewardz has maintained a high standard of service and has been the chosen loyalty partner of all its clients. This has helped the organization in establishing a new market in the country and expand it to a considerable size. The Force at Work A vibrant, energetic work culture and flexible, employee - friendly HR policies are some of the facets of work life at Loylty Rewardz that Bijaei is evidently very proud of. \"We are a close - knit group, where every individual feels ownership, responsibility and passion for the part of the work that they are responsible for.\" As an organization, Loylty Rewardz has been able to form rock solid teams who work extremely hard and solve complex problems of the clients. Presently, the team\'s focus is on strengthening its Max Get More platform. Built on two prominent pillars, technology and analytics, the Max Get More platform is being invested in significantly. While the technology platforms are being turned into more robust and efficient systems to provide an excellent end-user experience, state-of-the-art analytical capabilities are being developed to generate deep, meaningful and actionable consumer insights. These insights about consumer\'s transaction and redemption behavior enablepartners considerably in customer acquisition, retention and optimization of returns on promotional campaigns. Definite about being here for good, Bijaei adds \"We have carried out redemptions of over a billion loyalty points in India. Several consumers have actually been benefitted from the loyalty programs we run. So, considering the large numbers and the way we are expanding, I believe we are pretty well-positioned in the loyalty space in India and are here to stay.\" Panel Offices Mumbai, Bangalore, Delhi, Kolkata, Chennai, Cochin, Hyderabad, Chandigarh, Pune, Singapore Key Management Bijaei Jayaraj, MD & CEO With a strong management and leadership background,Bijaei has innovative ideas and unbridled passion for Consumer Loyalty & Relationship management business. Praveer Roy, COO With great responsibility and dedication, Praveer plays a critical role in managing functions such as Technology, Operations, Product, Analytics and Marketing Priya Goenka, Head - Banks and Strategic Partnerships Responsible for developing new clients in strategic and public sector domain, Priya excels in inculcating team spirit, perfection & tenacity at LoyltyRewardz. Anand Bhushan, Head - IT Delivery and Innovation With over 15 years of rich experience in Information Technology, Anand spearheads Software Development, Platform Architecture, IT infrastructure, Delivery & Maintenance of Software Systems. Awards & Recognition - 1. PCI-DSS Certified 2. India Loyalty Conclave 2013: Won India\'s Best BFSI Loyalty Program Award 3. Featured in Deloitte\'s Technology Fast 500 Asia Pacific Companies 2012 4. Won the coveted Red Herring Global 100, 2012 Award 5. Bagged its position among the highly coveted club of \"2012 Red Herring Top 100 Asia Winners\" Services End-to-End Loyalty Program Management, Implementation of the infrastructure and technology systems required to run the loyalty program, Conceptualization and design of the program structure, Vendor Management, Website and Mobile App Development, Analytics, Campaign Management, Marketing and Communication, Redemption Platform and Point Gateway Clients 1. Program Partners -State Bank Group, HDFC, Punjab National Bank, Bank of India and many more. 2. Merchant Partners - Lifestyle, Domino\'s Pizza, Godrej Interio and many more. Investors Ventureast, Canaan Partners