Phoneytunes: Creating Innovative Solutions Date:   Monday , January 04, 2010 What makes Taron Mohan, CEO Phoneytunes today proud is his company’s innovative solution - MegaSIM, an advanced service discovery client with an exciting graphical user interface for SMS/Unstructured Supplementary Service Data - associated with instant messaging (USSD)/Voice/GPRS and 3G services. Today, the most critical problem staring at any operator is customer communication. With different service access numbers, multiple services URL’s and short code services, there is lack of a common communication platform. Getting the service access message for these and retaining them for use is a herculean task. Phoneytunes’ MegaSIM addresses this by bringing them into a single user interface with easy and “idiot” proof navigation. Already deployed in various avatars – SIM based clients, pre-loaded device clients, loaded on memory cards or just simple OTA (Over The Air) downloads, the MegaSIM lends itself to the core objective of easing service discovery. New Delhi based, Phoneytunes.com is a mobile value added services company, focused on integrating mobile network technology and cutting edge content offerings for 3G CDMA2000 mobile devices. Phoneytunes provides cutting edge end-to-end solutions to mobile operators, media firms, and content providers in India and abroad catering to their VAS service platforms. With the help of its content and service delivery platforms, the company’s portfolio now includes SMS management gateways, MMS platforms, online charging platforms, portal frameworks for mobile content and interactive voice recognition systems. “Developing the MegaSIM over a two year period has indeed been an exciting path with sleepless nights just thinking about what all we could bundle into it. The final product has come out beyond expectations and delivering what we had expected. Greater pleasure was brought by customer reactions – some have just kept exploring the possibilities and the extent to which this can be exploited,” says Taron. Not surprisingly, MegaSIM has already been recognized by the Mobile Marketing Association, by being nominated for the Global Awards for Product Innovation in ‘Mobile Service Discovery’, as well as the Middle East Telecom Awards 2009. Going ahead, the company already has commitments with Airtel, Idea, Aircel, Globacom, Telenor and Etisalat as a group, and is working with them to take MegaSIM live. As the mobile market is undergoing a number of changes, the mobile services market is also facing a paradigm shift. In fact with the arrival of 3G services, the mobile VAS market is all set to grow multifold. According to analyst iSuppli, India’s wireless subscribers will grow to 715 million by the end of 2012, while VAS could contribute to more than 25 percent of the total cellular revenues by 2012. With innumerable players waiting to tap into the growing mobile VAS market in India, every player in this industry needs to have a USP that sets it apart from the rest. According to Taron, “When it comes to Phoneytunes, the key factor that differentiates us from the rest is our proven ability to create new innovative solutions rapidly based on available extensive domain knowledge and experience in the telecom industry.”