Don't Just 'Make in India', Innovate in India Date:   Tuesday , December 01, 2015 The rudimentary ingredient of engineering and its designing depend on the prototypes. But for a car, phone, laptop, rocket, and aircraft, it is simply not possible to make a dozen of prototypes just for the sake of determining the impeccable designing. It will not only incur an immensely colossal cost, it\'ll also stretch the production time. With exordium of digital design and virtual simulation, production cost, design cost and production time, these all three will drop. Since, perfect design of these products depends on the multi-physics – Structure, Air flow and Electro-magnetics, it is paramount to get these to a digital simulation in a virtual environment and determine which design works better or impeccably optimized. In the earlier days, engineers used to follow just mono-physics for simulation. But in the absence of multi-physics simulation, the chances of error increase by at least 20 percent. So now, virtually every company is following multi-dimensional simulation to increase the productivity, eliminate the peril of errors involved and eventually laying down the production time. What according to you are the best practices of Engineering Simulation? It was said that every engineer will utilize simulation software. But, in 2000, there was only one simulation engineer out of every 22. With a slow but steady transmutation in the market, now there is one simulation engineer out of every five. So people have apperceived the consequentiality of simulation and now in companies like Larsen & Toubro, there is one simulation engineers out of every eight engineers. We at ANSYS believe, by the cessation of 2015, every engineer is going to use simulation because high-end and sophisticated designs are only possible through simulation engineers. At the early stage of product development, designers will complete basic simulations. The second trend is multi-physics analysis. Anteriorly, only qualified and PhDs in simulation could understand simulation, but now even a person without any PhD in simulation can understand that if a phone is getting sultrier, maybe it\'s a design fault or contravening the rules of physics. The third trend is how we do system engineering. If we visually examine the large OEMs, they\'re becoming more prone to system integrating. They\'re now just into concept designing and the suppliers are doing the rest – manufacturing the components. Now, simulation is done at individual component level – engine level, chassis level, steering level and such others. The fourth trend is Cloud computing. Simulation is one of the colossal data generators and it requires maximum processing. People are not establishing extravagant processing clusters as they\'re extravagant. Instead, they\'re using cloud. The latest trend that we have witnessed is Internet of Things. Big companies are introducing trends like connected cars, self-driving cars through our very own IoT. Is the Indian engineering market yare to take up simulation? Yes, absolutely. \'Make in India\' initiative has fuelled up an abundance of Indian companies to manufacture in India. They have realized the importance of simulation considering the ecumenical standards. But, the quandary with Indian products is that they\'re yet to consummate the global parameters – timeliness, cost, and quality. You cannot name a made in India product which is a household denomination. The simple reason is that Indian products are lacking the global standards. Indian market is still not yare for manufacturing like China since Indian engineers are more of designers than manufacturers. The world market is coming to India to leverage the skills and cognizance of Indian engineers. I cerebrate Indian market is not yet ready but yes, definitely the ground activities are increasing with the stable government and in a few years time, the market should be ready if they catch up with the standards and utilize the technologies. What are your noetic conceptions on Engineering Simulation as an Aggregator for \'Make in India\'? If you observe any manufacturing or designing companies that have achieved an ecumenical standard, 90 percent of them are using ANSYS Simulation. But our solicitousness is how we take ANSYS simulation to small companies. We\'ve come up with a whitepaper, how ANSYS can impact all the core segments which have been identified for \"Make in India\". In all the government workshops, road-shows, defence sectors – all the manufacturing companies, ANSYS is now participating to show people how ANSYS can integrate value because \'Make in India\' is just not about manufacturing or making, it is additionally about innovating. We require an ecosystem, the softwares to make a product. But for manufacturing, you require adept people. Taking the first step, ANSYS is availing defence research and making in India, superseding imports. And, this is the right time to tie-up with all the academics, industry people to develop them, to have the manpower that can engender high-profile technological products along with sophisticated implements. So, we\'re endeavouring to tell the industry and the government that make in India also involves adeptness development and technology usage which are the heart and soul of \'Make in India\'. Advice to Entrepreneurs to consummate the visions to \'Make in India\' I won\'t say government needs to make all the vicissitudes. They require to their bit – off-rate policies in aerospace and defence, procurement policies. But more importantly, budding entrepreneurs should understand the significance of \'Make in India\'. We should take a step further and also innovate in India. And, Indian entrepreneurship has not only the aspirations to make in India; they can also engender innovative products in India. It is possible if you look holistically and amalgamate manufacturing with innovation. My suggestion will be \'Look Beyond Make in India\'. Innovate in India. For that, we\'ve to look beyond product and adeptness development. (As told to Krishnendu Banerjee)