C S Direkt: Ushering Clients to New World by Amalgamating Real & Virtual Experiences Date:   Thursday , September 04, 2014 Definition of RoI is changing as capturing data of audience is not just numbers but behaviors. The constantly emerging data captured by technologies and tools present more robust data about attendees and their interactive behaviors. Capturing such data through cutting-edge media tools and analytics is C S Direkt Events & Exhibitions (CSD). The Gurgaon based BTL partner enables one to select clients by delivering 100 percent on commitments, based on practical & relevant content. CSD offers highly experiential and customized brand experience as value added service for today\'s evolved consumer. Founded by Sanjeev Pasricha in 1994, the Gurgaon headquartered company have grown over the years and expanded branches into various domains and geographical locations including Mumbai and Bangalore. CSD\' offerings range from live events, activations, exhibitions, virtual events, destination management, retail expansion & rollouts. With over 4000 projects and counting, they have moved stronger ever since their first launch with the iconic Apple Macintosh PCs in India. CSD is empanelled in the top corporate spenders like Microsoft, Canon, Schneider, Amway and many more and are their preferred partners. With consistency of performance over past 20 years, they have earned a position as one of the top 5 companies in India in terms of turnover, talent, process and infrastructure. The company ensures operational efficiency with state-of-the-art machines & tools, huge fabrication unit and talents who execute above 200 projects annually, \"We redefine the role of a BTL marketing agency by tracking the impact of our work on business results, consumer beliefs, press coverage and also measure it against our own tough creative and strategic standards,\" says Sanjeev Pasricha, Managing Director, C S Direkt Events & Exhibitions Pvt. Ltd. CSD steps into the \'New World\' where real and virtual experiences are combined to expand the reach of their clients. In today\'s device held world, these virtual events generate RoI like BTL and reach like ATL. Though the technological advancements are enforcing CSD to think outside the box and deliver fresh ideas, they also aid them to remain sustainable and cost-efficient. With the continuing economic cautiousness, event managers are under the pressure to offer creative events on tighter budgets. Being up-to-date, the company leverages effective digital solutions to streamline administration, communication and other internal processes. Not having right people managing an event can be disastrous. To avoid risk, CSD constantly have complete visibility into the skills and workloads of all their resources, vendors, contractors and outsources. Since CSD strongly believes that creativity is an offspring of relaxed mind and satisfied soul, their HR department keeps their employees happy and motivated through little surprises and engaging activities on a regular basis. To stand out of competition, the company acknowledges the remarkable performances of deserving talents with a monthly reward & recognition program. CSD is keen on acquiring, retaining and developing talent and embracing diversity. The company strives to provide better RoI to clients by generating greater reach for live events with a faster yet shorter business delivery cycle. CSD envisions creating first of its kind ERP system to capture data and analytics for use within the company, which would empower them to expand further as a robust and technically advanced organization.