Value 360 Communications: Driving Immense Visibility with Compelling Contents that Magnetize Every Media Date:   Thursday , April 09, 2015 When e-Commerce was at its nascence in India, Snapdeal.com had twofold challenge of brand building and igniting confidence amidst people to try the new concept. However, its limited marketing budget allowed just two marketing tools - PR and social media. At the intersection of luck and research, Snapdeal made a wise investment on Value 360 Communications, a leading PR agency.Within a year, Value 360 promoted Snapdeal as No.1 Indian e-Commerce site and channelled millions from VCs by making the company talk of the town frequently with astounding media coverage. Value 360 goes beyond typical PR services and drives overall marketing function including,but not limited to,brand association, event management, issues and crisis, digital marketing, CSR and BTL initiatives that enables brand visibility through innovating trendy initiatives coupled with noble cause. For instance, with Value 360\'s consultation, Snapdeal adopted a village in UP. While the persuasive content brought global media coverage, the gratified villagers renamed their village into Snapdeal Nagar. By creating interesting contents aligned with latest trends that every media is dying to cover, Value 360 endows clients with plethora of visibility opportunities across platforms, even without any announcements. For instance, while managing digital PR activities for tradus.com, an online grocery store, Value 360 created a major buzz with Jhadu@AamAadmi idea by selling Rs.50 worth of brooms for Rs.5. Since the Aam Aadmi Party just swept off the election, irresistible media was covering this story and numerous people were introduced to Tradus.com. The Growth Story Founded in 2007 as a ten member team, today Value 360 stands tall with an impressive 60 percent year-on-year growth as 120 member organization with direct presence in Mumbai, Bangalore and Hyderabad; along with 40 network offices brought on through global association with Huntsworth, world\'s largest listed PR company. Value 360 currently has 85 active clients across all industries, except BFSI, including GoIbibo, Denelli, Foodpanda, JungliGames, and numerous start-ups. Value 360 is the brain child of Kunal Kishore Sinha, Gaurav Patra and Manisha Chaudhary. As head of business strategy, Kunal leverages 12 years of PR experience, entrepreneurial acumen and out-of-the-box ideas to benefit many hitherto start-ups in charting new heights of success. While Gaurav proficiently mentors operating team with his decade of print journalism and 22 years of industry experience, Manisha adeptly spearheads media relations & client servicing team with decade of experience in heading global brands\' PR. Having such background enables the multi-talented trio to get the pulse of overall functioning of media. Future-Ready As visual communications like YouTube is reaching larger audience than mainstream television channels, Value 360 has invested in creating its own studio. The company is also one of the few future-ready companies to invest in digital marketing team as well. The team not just encompass digital marketers and social media marketing professionals, but also has engineers capable of coding and creating digital content, web properties and mobile apps. Albeit acquiring and retaining such young and creative talent apace with the company\'s rapid growth is a menace, Value 360 handles it effectively. The company that averagely acquires ten clients per month is currently focusing on enriching its portfolio with more brands. Although Value 360 foresees consuming substantial pie of clientele next year, the company plans to optimize itself effectively by tuning the price structure and augmenting quality in the upcoming year.\"We foresee becoming a Rs.100 crore turnover company by 2020 and intends to become one of top 3 players,\" says Kunal, Founder, Value 360. Prevailing its name, Value 360 will keep helping businesses by adding value within and beyond traditional vanilla PR, \'the 360 degree way\'.