Toon Explainers: Growth Guaranteed!! Date:   Thursday , January 08, 2015 According to a study conducted by Wharton Research Center, an average person retains only 10 percent of what they hear, and 50 percent of what they see. Today, our average attention span in just eight seconds, one second less than the goldfish. This makes the task of companies more Herculean when it comes to grabbing visitors\' attention on their website. On the other hand, business storytelling is becoming a buzz word in the market place. Every other marketer or business wants to convey their story through pictures or animations so that it becomes easy for them to grab the listener\'s or visitor\'s attention. This is why we are witnessing huge number of companies making a shift towards explainer videos on their website to interact with their visitors to explain about themselves and their products. While these explainer videos span from few seconds to a minute or two, the success of it lies in the interactive content created to engage visitors. This is where these companies need explainer animated video creator companies who have this core competency ingrained in their DNA and Toon Explainers is one of them. Toon Explainers deliver first and lasting impressions through engaging web video animations for Mobile Apps, Technology Services, or just about anything that needs explaining. Toon Explainers was founded in 2013 in Coimbatore by Jabeer Khan (CEO) who himself is an extraordinaire animator along with Co-Founder Gandhi Mathi (COO) who is an aspiring techie with an accomplished experience in top companies like HCL & IBM. The young startup had to compete head-on with the bigwigs of the explainer video industry that already had a strong brand value and market share in the region. Jabeer leveraged his strong creative background to expand himself by establishing his own company. He understands the needs of his clients well and focuses majorly on creating original web properties and characters that can be exploited across platforms. Visual Impact Toon Explainers create captivating animated videos with emphasis on engaging and infotaining storytelling that their clients can enjoy. Their main production backbone lies in explainer videos, startup videos, promotional videos, white board animation, video scribe and cartoon animated video. Having experience of working with global brands like Microsoft SkyDrive, LinkedIn, eBay, amazon.com, Trade India and others, Toon Explainers understands the pulse of the market thus each video created is more of an infotainment rather than just entertainment videos. The company produces less time consuming videos and generates short time saving market opportunities which help their clients save three-fourth of advertising expense through their explainer videos. Phenomenal Growth What started as a two people company has grown profoundly in just two years. Today, the company has a strong team of 23 people who take care of everything from ideation to execution. \"Audio dubbing and music, scripting, animation, voices, and editing are the secret sauces for success in our industry. Thus, everything is handled in-house to provide the best videos,\" says Jabeer Khan, CEO, Toon Explainers. The company began their service with 2 videos per month and today boasts of 20-25 videos on a monthly basis. Currently, when age old companies are still struggling to create their place in the industry, Toon Explainers have carved a niche of their own and in this short span, the company has more than 100 videos to their credit each of which is created after constant brainstorming sessions to make videos that tell stories the brand wants to convey their visitors. Not a Cake Walk Things could have shattered when Jabeer lost a lot of fund in the initial days of Toon Explainers\' inception but things started to fall in place when they got loan from Bank of India through Tamil Nadu Government supported NEEDS Scheme (The New Entrepreneurship - Cum - Enterprise Development Scheme). While the fund crunch is out of the paper, what lies as a major challenge for the company is finding the right fit for their team. As the market for explainer videos were not ripe then, it was quite difficult for Jabeer to build a team of people with right mind set who can align themselves with the vision of the company. Cut to the present, the company boasts of over 25 such experts. According to Jabeer, \"We create effective and targeted explainer animated videos specifically, so your business grabs the attention of your audience immediately. We have the experience and a team of qualified experts and our content creation process is thorough and well organized. We ensure your explanatory video is well structured and in line with what your business offers and should be your first choice which guarantees growth\". The company aspires to capture the entire web and startup application industry and in view of their extraordinary slate of ongoing projects, they certainly have all the necessary ingredients to reach their goal and bring unique programming to the screen.