Hunka: Growing on Corporate Apps & High End 2D Games Date:   Monday , January 02, 2012 Mobile market is growing rapidly/fleeting speed. Entire ecosystem is becoming more stable and mature constantly. Social media is going mobile. Smartphones are no more a luxury and have become need of the day. Social, deals, and B2B segments are changing this world. This is exactly where Hunka Technologies is positioning itself. The company primarily focuses on iPhone and Android applications and games. In a short span of two years the company has developed more than 200 games. Set off with modest utility apps, the company has now shifted its focus towards corporate apps and high end games. Its “Lock my Phone” app reached to #2 in overall categories in the App Store. The company would enter into product development domain with the launching of i-DealGuru, in January 2012. A website benefitting the mobile developers community. “Our USP is the turnaround time, the comprehensive quality of the product and the value addition that we provide in the development life cycle of the product. We work more as a partner than as a service provider, that not just develops product for the clients but also provides consulting, detailed analysis and market surveys to make sure that their product works,” says Akshay Hunka, Founder & CEO, Hunka Tech. The company has a dedicated QA team who has in-depth Business Intelligence of the system they are testing, to ensure that the product is not only working as per the requirements but also to modify it as per the market demand. Although it has been a few years since the mobile market started booming, the demand still outweighs supply, and companies providing high quality work and professional environment are few and far between. “Currently most small organizations work on “all” parts of mobile development and hence the expertise of a particular field is missing. Small players need to grab expertise of a particular domain to become big,” adds Akshay. The company believes that flexible work environment is the key and freedom is its essence. Hunka’s higher management keeps close eye to make sure that everything is being done correctly and instead of imposing ideas on their team, allows them to come up with their own ideas. The company shares everything with its team and clients, makes sure that they are aware of the real situation, and then jointly find a solution. A company cannot grow until it is able to create leaders from within the organization. Hunka focuses on developing leaders within the organization. With various training programs, giving detailed insight of the project, putting people with clients and various other techniques it makes sure that its employees get genuine exposure and become great leaders. "Work hard, party harder" seems to be the motto of the company. “We consider people working with us not our "employees" but our "associates", and this reflects in our significantly high retention rate,” says Akshay. Operating from a Tier II city in Madhya Pradesh meant obvious cost advantage, but this has made hiring difficult. The company faced a lot of initial challenges and to overcome them, Hunka created a dedicated training program for new joiners which has paid it well. The company has decided to keep its primary focus on mobile apps development segment as a service provider, however it will focus only on corporate level applications and high-end 2D games. Augmented Reality also seems to be of interest to the company.