ShopClues: A Venture that Allows Employees Touch the Summit of Success Date:   Thursday , May 07, 2015 An optimistic work culture brings marvelous glory for an organization. A positive work ambience also perks up peripheral bonding by making clients contented also developing an efficient alliance with purveyors. For a company to reach the pinnacle of success, the work environment must counterpart with its repute. Keeping this in mind, the fastest growing online marketplace ShopClues.com provides a work culture to its employees that matches with the status of the organization. Headquartered in Gurgaon, the company was incepted in early 2012 with an idea to provide two benefits at the same time - great products with great value for money. Giving topmost priority to the happiness and interest of the customers\', the company provides a comprehensive shopping package inclusive of a good collection of products at a reasonable price which is followed by a fast delivery. The interface of the online portal is user friendly gathering large traffic for the site which enables larger congregation of revenue. The online marketing portal also ensures that the customers get the best output results in terms of product legitimacy, quality and monetary value. With customer gratification as the precedence, ShopClues also gifts its employees a workplace which is filled with energy and enthusiasm where individuals have great prospects of career growth. In this favorable environment, the employees challenge the conventional approaches of by giving a whole new outlook to e-Commerce with new innovations and novelties. The retail formats of the venture are what make it stand tall in the market. These formats include categories such as the Sunday Flea Market, Wholesale, Cash Before Delivery, Factory Outlet which have an Indian touch in them. The credit for the company\'s scaling growth can be given to its fervent set of employees who join hands together to provide the best solutions to the end users. In this resource pool, 15 percent employees are freshers who come in with fresh thoughts. \"On boarding programs are designed in such a way to sync in hires with the work culture from the first day. Open door policy, high energy, and dynamic & flexible work culture are highlights of each and every program across employee life cycle,\" asserts Radhika Ghai, Co-Founder & Chief Business Officer, ShopClues. Unlike other startup where employees are tethered with a small paycheck due to budget scarcity, ShopClues not just offers big paycheck but entitles its employees to additional benefits such as medical insurances not just for them but also for their families under the GMI Scheme, incentives on outstanding performance, remunerations and so on. The women employees get another added advantage. Their safety is taken special care of by the organization. In order to avoid harassment of any form on women, women safety awareness workshops are conducted regularly to ensure their security. These workshops also serve as a platform for the women employees to voice out their grievances as per which preventive measures are taken. An advantageous workplace is not enough for the professional and personal growth of the employees. To groom their personalities and make them proficient in their respective domains, trainings in the domains of merchandizing, marketing, payments, fulfillments and customer services are provided. Apart from this, ShopClues also believes in building up leadership traits in its employees with the help of higher education courses and management development programs. Amidst this encouraging work environment, the venture envisions to expand its reach in tier II and tier III of the country. It also envisions reaching to a larger number of customers by making it the most celebrated marketing portal with the assistance of various tools of the marketing mix.