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July - 2014 - issue > 50 Cool Startups of the Year 2014

YQ Soft Labs: Leveraging the Untouched Parameters

Anamika Sahu
Wednesday, July 2, 2014
Anamika Sahu
When a piece of carbon is chiseled by expert hands, it transforms into an expensive diamond. So is a company formed by experts holding years of experience in the industry studying the deep minutiaes of the space. This is precisely how Venkatesh Mallempudi and Srinivas Ramireddy crafted YQ Soft Labs in 2010. The duo worked for over 15 years in the U.S. and Europe for automobile and shipping & logistics industry respectively. Having worked for large organizations with complex processes and systems, they found an opportunity for enterprise mobile apps in the market which was bound to grow over the years while providing significant opportunity in the services and product space.

Bitten by entrepreneurial bug, they returned to India and founded YQ in Hyderabad. Like any other startup built on disruptive technology, they too had a face-off finding right talent for the organization. However, the first set of developers hired created sample application using a task based approach that leveraged various aspects of native mobile applications with a focus on enterprise customers. Within the first couple of months, the company was able to create prototype applications running on iOS and Android platforms and in the process got their first client project.

Today, YQ provides end-to-end mobile first services including integration with current systems which includes ideation, architecture, user experience design, development and implementation among others. Its multi-channel solutions and the type of technology or tool choices are based on various factors such as - but not limited to - usability, time-to-market, budget, performance needs, maintenance and client technology stack. This results in development of native, hybrid and responsive solutions across iOS, Android and Windows platforms using wide variety of tools, platforms and frameworks including Xcode, HTML5, JS, jQuery, PhoneGap and Appcelerator.

But the success didn't take a toll over them, rather the duo decided to be connected with the roots and learn to succeed, i.e., upholding the trust and doing the right thing to deliver quality services & products to create lasting relationship with clients. With the vast knowledge base created, the company strives to collaborate with its clients to be their mobile technology partner of choice rather than a transactional entity. "Irrespective of a lead turning to a direct development engagement or not, we never pull our hands from having a brain storming session with clients to assist them understand the market, its complexities and the solutions," says Venkatesh Mallempudi, CEO, YQ Labs.

In a short span of four years, through its flexible and agile delivery model, YQ has successfully served startups to large organizations in various aspects of mobile technology from enabling their existing systems to collaborating with them to create niche mobile solutions. These industry-focused solutions cater to manufacturing, logistics and healthcare industries to name a few. With every project it delivers, YQ has matured in terms of technical strength and employees have enhanced domain understanding including cultural aspects of each geography YQ does business in. YQ is expanding in SAP mobile platform services and its team is currently executing a large project in the Middle East as well.


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