This year, the State elections in Delhi created hue and cry in the country. As time was passing, all political parties were trying their best to woo the 'Janta' for their precious votes. Aam Aadmi Party (AAP) was successful in amazing the whole country with their performance in the elections. From nowhere to now an independent party and a potential for Delhi state elections, AAP had done some fine work with its out-of-the-box marketing strategies and innovative thinking along with use of technology. AAP was helped by VoiceTree Technologies, a cloud telephony startup,who supported AAP to remain technologically ahead with its telephony solutions. VoiceTree's MyOperator, a flagship product, helped AAP get over 12 lakh calls just within 20 days of their campaigning.
Incepted in 2010, VoiceTree Technologies offer 'Simpler Affordable Telephony' solutions to small and mid-sized businesses. Initially started as a services company, Ankit Jain's (Founder & CEO, VoiceTree) primary idea was to have an in-depth understanding of the domain of call management for businesses and to eventually develop the core back end of the company whilst understanding about the market over the time. "We wanted to identify the real pain points for the customers in terms of calls. This led us to launch our product in March 2013. Since then, we have focused on the growth of this product, market and everything else," says Ankit.
The Entrepreneurial Journey
Ankit explains how the idea of entrepreneurship came in his mind when he was pursuing his CSE Engineering from BIT Mesra. While in college, he co-founded an entrepreneurship cell in his college. This is when he was bitten by the entrepreneur bug and decided to not to go for a campus placement and instead look for a startup opportunity where he can have a thorough understanding on how to a start a business. He worked in a startup for almost one year to understand the real market needs. During this time, he gained a lot of market experience which helped him acquire more customers and building an efficient team later in his venture. "I always felt that voice unlike text is a very human way of conversation. Thus, it was important to find out why companies are not focusing on voice as a medium of communication. So, I started with exploring the ideas in this voice process domain and make a company resemble a VoiceTree," he adds. VoiceTree emerged as a bootstrapped company and have not acquired any extra funding till date. "We have 75+ employee strength and over 600 paying customers.These businesses are using this system for their day-to-day call management and have provided us with enthusiastic feedbacks," explains Ankit.
Easier Said Than Done