The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.
December - 2012 issue > View Point
Unlock the Power of Integrated Digital Marketing
By Gaurav Chindlur
Co-founder & COO-Vizury Interactive Private Solutions
Over the last 18 months, two trends have had a big impact in the digital marketing space. They are 'Real-time Bidding' on the media buying side and ‘Big Data’ on the customer analytics side.
Real-time Bidding (RTB)
Despite concerns on both the buyer and seller sides, adoption of RTB has increased across large and medium businesses and is set to become the norm. According to eMarketer, RTB spend in the U.S. alone is predicted to reach $7.1 billion by 2016 – almost a third of the display advertising market. The advent of Facebook RTB and access to mobile and video ad inventories are tipped to contribute to this growth.
Big Data
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