Established in 2008, Vizury is a digital marketing technology provider enabling e-commerce and online travel companies maximize the value of their digital data. The company has raised over $9 million from Ojas Ventures and Inventus Capital Partners.
Over the last 18 months, two trends have had a big impact in the digital marketing space. They are 'Real-time Bidding' on the media buying side and ‘Big Data’ on the customer analytics side.
Real-time Bidding (RTB)
Despite concerns on both the buyer and seller sides, adoption of RTB has increased across large and medium businesses and is set to become the norm. According to eMarketer, RTB spend in the U.S. alone is predicted to reach $7.1 billion by 2016 – almost a third of the display advertising market. The advent of Facebook RTB and access to mobile and video ad inventories are tipped to contribute to this growth.