Central & Brand Factory, is a Future Group’s lifestyle retain chain. Brand Factory contributes over Rs 400 crores to Future Group’s over $1 billion turnover. Both Central and Brand factory has over 18 outlets across various cities in India.
The title of this article may seem to come straight out of a Sherlock Holmes story. If the context was different then it would possibly have been a Sherlock Mystery. But no this is not to be. This is about a missed opportunity - both from a marketing and business perspective.
Ever since the concept of cloud computing has come about I have begun to wonder. Wonder as to the hype that this new buzz words are creating. No I shall not explain cloud or do I want to redefine the meaning - but would like to travel back in time to the year 2000 or 2001.
Cloud technology has been around for a while and theres a good chance most of you have already used some form of it. An e-mail account with a Web-based e-mail service like Hotmail, Yahoo! Mail, AOL or Gmail, would have allowed people to experience cloud technologies. Pair this with services like internet chat; internet telephony.. And ten to twelve years ago this was as close to cloud computing that one would get.
Which brings me to the topic that I chose to write about The BRIEFCASE is.
Around the year 2000 or thereabouts (I may be wrong about the year and date but that is besides the point). Yahoo! introduced a revolutionary service named YAHOO! Briefcase. The service was simple- it allowed users to sign using their YAHOO! e-mail ID and store files and photographs. It was a free service and I remember using it to park a lot of my personal photos and work files. These could be accessed from any computer- not necessarily ones own. But in those days connections were limited to dial-ups.