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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

The case of the shut BRIEFCASE

Jitendranath Patri
Lead Marketing-Central & Brand Factory
Thursday, November 29, 2012
Jitendranath Patri
Central & Brand Factory, is a Future Group’s lifestyle retain chain. Brand Factory contributes over Rs 400 crores to Future Group’s over $1 billion turnover. Both Central and Brand factory has over 18 outlets across various cities in India.

The title of this article may seem to come straight out of a Sherlock Holmes story. If the context was different then it would possibly have been a Sherlock Mystery. But no this is not to be. This is about a missed opportunity - both from a marketing and business perspective.

Ever since the concept of cloud computing has come about I have begun to wonder. Wonder as to the hype that this new buzz words are creating. No I shall not explain cloud or do I want to redefine the meaning - but would like to travel back in time to the year 2000 or 2001.

Cloud technology has been around for a while and theres a good chance most of you have already used some form of it. An e-mail account with a Web-based e-mail service like Hotmail, Yahoo! Mail, AOL or Gmail, would have allowed people to experience cloud technologies. Pair this with services like internet chat; internet telephony.. And ten to twelve years ago this was as close to cloud computing that one would get.

Which brings me to the topic that I chose to write about The BRIEFCASE is.
Around the year 2000 or thereabouts (I may be wrong about the year and date but that is besides the point). Yahoo! introduced a revolutionary service named YAHOO! Briefcase. The service was simple- it allowed users to sign using their YAHOO! e-mail ID and store files and photographs. It was a free service and I remember using it to park a lot of my personal photos and work files. These could be accessed from any computer- not necessarily ones own. But in those days connections were limited to dial-ups.

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