November - 2016 - issue > CXO Insights
The Roadmap to Digital Transformation
Abhishek Kant, Sales Director & Country Head, India, Progress
Technology is constantly evolving and just when you think you have adapted to the latest, there is something new in the market. Be it medicine, shopping, entertainment or education, you name it - technology has a part to play. While everyday life is continuously adapting and upgrading, business too needs to keep pace. Faced with the risk of becoming redundant, it has become essential for all businesses to draw a digital transformation strategy.
While most are aware of the need to make this change, what’s worrying is that not everyone is willing, ready or capable of hopping onto the digital bandwagon. With the advent of new tools and innovations such as cloud computing and IoT, it is of utmost relevance today to have a roadmap for digital transformation.
What is ‘Digital Transformation’?
Before delving into how to approach this transformation, it is important to understand - What ‘digital transformation’ entails? Digital transformation essentially helps accelerate business activities, processes and models to fully leverage the changes and opportunities of digital technologies and their impact in a strategic and prioritized manner.
Digital transformation can be used to describe anything from creating a fully responsive mobile website to developing a social media strategy, but in reality true transformation needs to involve much more than just the end product. While this includes creating customer, facing apps and websites, it is by no means limited to these. Digital transformation is in fact a top to bottom rethink of what it means to operate in a digital world.
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