‘Know your market and let your market know you’ is the biggest mantra that modern day businesses must abide to. Varying preferences and choices of consumers, changing business and market conditions, rapid advancement in technologies and amplifying competition, demands businesses to be on their toes all the time. Knowing and understanding the market and its ever changing elements is an unavoidable business affair, and those who know how to be well informed and make use of the information, secure a top place in the ladder.
While knowing your market aids you to formulate effective strategies to go to the market, reaching out to the customers and making them know who you are and what you intend to give them is also integral. These days, there are advanced and cost effective marketing tools available compared to the traditional mediums like television, newspaper and radio. Today’s marketing strategies encourage two way communication where social media platforms like Facebook, YouTube, Google+ and other networking sites have opened up a new virtual world to reach out to people on a large scale. Mobile as the marketing medium has also captured attention worldwide.
Successful businesses engage in continual research and effective marketing to keep up with market trends and to maintain a competitive edge. Regardless of whether a business intends to launch a new product, expand its operations, diversify to a new product or market its products or services, research and marketing are vital and fruitful business activities. But one has to be very cautious while choosing a research partner as there are very few players in the industry who provide authentic and reliable business insights. Most of the players offer their services at a very low cost and provide manipulated and spin doctored results that lead businesses to incur heavy losses. Thus, what seems to be cheap may turn to be really costly. Similarly, there is umpteen number of companies who provide various marketing solutions and services. But there are very few who understand the fact that marketing is not just about bombarding customers with thousands of messages, it’s about designing an effective message, making it reach the right people at the right time, understanding customers and listening to what they want.
Addressing the vital need for business entrepreneurs and leaders to find a perfect market research services provider or a marketing solutions and services provider, siliconindia identifies “Top 40 Market Research and Marketing Companies”. A distinguished panel of the industry’s topmost CEOs, CMOs, Marketing Heads, VCs and analytics including siliconindia’s editorial board scrutinized the list of market research firms and marketing companies in Social, Mobile and Digital space. The list intends to help you pick the service provider that suits your specific requirement and help your enterprise understanding the market better, realize greater efficiency, faster time to market, decrease in operational cost, expansion in customer base and much more.