What is transpiring in the Enterprise IT world is momentous, resulting in the planet rewiring itself. The new generation which has grown up texting, twittering, messaging and using social networking sites like Facebook and Google+ have a different expectations from Enterprise IT. As these generation engages as a customer or an employee or citizens or partners they believe, it is imperative that these tools to be embedded in the Enterprise IT architecture, to ensure profitable, responsive and sustainable business.

Visualizing the Consumerization of Enterprise IT as a great opportunity, H. Ganapathi and L.N. Sundarrajan (two childhood buddies - the NaVi team) set on an entrepreneurial journey and built RSalesArm, a provider of enterprise business products and solutions. "While technology is our forte/IP, unless you deliver business value to clients, it's not going to work out. Thus, we converted this into a business driven IT firm," says H. Ganapathi, Founder & CEO, RSalesArm.

Incepted in 2010, RSalesArm has flagship products (Tune'em - Brand Name) in communication and collaboration area which has been implemented in large enterprises and has won awards. Also, The Company provides end-to-end business solution framework (mobile data capture to insights). The young company has already built a strong base in the industry and has several illustrious clients such as Audi (Volkswagen), Mead Johnson, Future Generali, Hansa Cequity, TATA AIA, Innoworth, and Vodafone to name a few.

Area of Focus

Since Inception, RSalesArm kept its focus on enterprise with the imperative need of being business driven. The company built its Business-technology IP and delivered it with a clear cut future plan. "This helped us deliver business value to enterprises," explains L.N. Sundarrajan, Director - Technology & Strategy. The company thus moved to catering to a larger base of customers across industries with focus on communication, collaboration and engagement in areas like business development, service and training.