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August - 2014 - issue > 20 Most Promising Business Consultants

Prashaste: Walking the Talk via effective Implementation Management

Susila Govindaraj
Monday, July 28, 2014
Susila Govindaraj
Most SMEs in the auto, health care & retail industries are in dire need of corporatization, since challenges akin to ever-rising customer expectation, operational cost & competition, scarcity of skilled manpower and high operational revenue leakage have amplified their attrition up to 40 percent. While the top 5 management consultancy firms focus on the cream layer of Indian business, Prashaste Group, an education & management consultancy firm, is striving to address the challenges of SMEs with cost-effective yet apex solutions. The Bangalore-based company founded in 2010 offers 360° solutions through consulting, training and technology.


While the manufacturers and dealers have the common goals viz maximizing the volumes, market share & customer satisfaction, dealers have major challenges in implementation management, employee productivity, and profitability which affects the optimal performance of the channel. As the channel management experts, Prashaste bridges this gap by improving the dealer competency and helping manufacturers to improve the channel performance in terms of productivity, profitability and process. In a short journey of four years, Prashaste has not only earned topnotch clients like
TVS&Sons, Volvo Eicher and FADA but also Fortune 500 companies like TOYOTA, TATA Motors & Bharat Petroleum. The company that has worked with more than 1200 dealerships directly is honored as the first partner of ASDC (Automotive Skill Development Council) where they train and certify the talents selected from tier-3 rural colleges and place them with automotive industry in the front-end sales.


To effectively implement their robust solutions across the country MVS Prasad, the founder & CEO of Prashaste Group, an IIM alumni, a former CFO of 2 Tata Group companies and a nominee for India CFO Award in SME category by IMA for leading Concorde Motors India Ltd, to its best performance as its CEO & CFO, established Prashaste in 2010. Instead of costing a fortune with man-day system, Prashaste bills their clients based on implementation. Prashaste Training Academy (PTA), a flagship division of Prashaste has established three way accountability among the trainer, trainees and their management for successful post training implementation of the learnings by the participants. After a meticulous pre-training evaluation, Prashaste develops and delivers a customized content, then handhold the clients with the implementation for the next three to six months depending on the deliverables. PTA ensures returns on training investment (ROTI) to its clients.



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