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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

Offering products in a services model

By Keerthana Venkatesh
Thursday, August 31, 2006
Keerthana Venkatesh
Ever tried changing the tyres of a car in motion? Professionals at Symphony Services are trained to essentially do just that but for the customers’ software, says Dr. Ajay Kela, COO and Managing Director of Symphony Services. Kela loves to narrate this success story through real life examples and metaphors. Anchored in the plush new Bangalore center, Symphony Services has been holding up the beacon in the relatively unexplored world of software product development.

Cut back to the nineties: With the global economy heating up and product companies mushrooming in Silicon Valley, there was a rapid assimilation of talent from across the globe, especially from India. With the Y2K boom, when several of these companies were looking for talent, India continued to be a favored destination. Then, with businesses seeking high-quality talent, companies like Symphony Services saw the niche early on and made inroads. As the market for India-based services developed, Symphony also managed to attract some of this talent back to India, Kela being a leading example.

In fact, there has been a paradigm shift in the way business is done in the software product industry. The mountain has finally come to Muhammad and more companies from North America and the rest of the world are finding it attractive to develop their software products in India where there is technical talent and deep domain expertise available. The ecosystem of mentoring, venture capital and enterprise is coming together.

A product development outsourcing company, Symphony Services, set out to find innovative ways to help commercial grade software companies succeed in competitive, fast-moving markets. Ranging from product management, product engineering and e development, to QA, support and professional services-Symphony is shipping off a new release every week. The company has 70 clients, about 35 percent of which are emerging technology companies, to its credit. In a short span of four years the company has recorded $100 million run rate and 170 percent CAGR.


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