By Saheer Karimbayil

Well one can find several young minds who want to build a next generation company as it’s an opportunity to produce something special of his own, which could create ripples in the industry. Many entrepreneurs are driven by the need to build something great, help other people, or leave something unforgettable behind. It’s easy to think about Google, Apple, or Twitter when you think about what a ‘next generation’ company might look like. Needless to say, challenges are immense on what it takes to build a next generation company.

Scaling Up and Envisioning the Future

Let’s say, one has already started the journey and he or she now wants to scale up and finds that it’s not so easy. Situations will always change once you grow bigger, though it may not happen overnight. Jeya Kumar, CEO, Patni Computers, says, “For instance, it took Patni 25 years to earn the first $100 million. In the early days, GE accounted for 80 percent of our business. Now our volumes have grown in such a way that today GE accounts for less than 10 percent of our total business. In the last seven years, when the industry was growing three times faster than before, Patni used the opportunity efficiently and reached $720 million mark.”

Thus, in order to be on the growth trajectory a company, whether it is public, private, or a startup, has to be dynamically scalable. The need is to have different methods and ways to ensure that the company continues to grow. Even an organization’s structure is supposed to be transient on an ongoing basis, as it has to adapt to changes that happen around the company. In fact, this may help bring in people from other areas where this firm does not have expertise.

Anticipating the future is the greatest skill one, who wants to cash in on the upcoming opportunities, should develop. It is usually the one who anticipates things and deals with the changes that first walks away with a huge share of the cake.

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