By Jayakishore Bayadi

AppPoint, a Bangalore based 48 people strong BPM software company, has developed a platform to address this opportunity on which process-independent, customized software applications can be built as per the needs and requirements of the client. AppPoint’s product portfolio, which includes BizAPP Studio, CollaBridge, AzureApps Studio, and PQube has helped number of top notch companies in getting all of their systems and tools on-premise) or in the cloud to talk to each other, work together, and thus making them competitive and nimble.

For sure, Venki Muthanna, Founder and MD of AppPoint, is all set to address the next big opportunity, which is indeed the market need. By just talking to him, one will know his obsession with the concept of business process management (BPM). Evidently, a business process is a series or network of value-added activities, performed by their relevant roles or collaborators, to purposefully achieve the common business goal. BPM is a holistic management approach that promotes business effectiveness and efficiency while striving for innovation, flexibility, and integration with technology. BPM solutions help users evolve processes on their own without compromising the core integrity of the process management.
Venki Muthanna was quick to recognize the opportunity in this strong growing arena, whose market size is expected to be $12 billion by 2011. AppPoint, a BPM software company founded by this ex-Rational Software veteran in 2005 along with his three other Rational colleagues, helps companies to become faster, agile, flexible, and competitive by optimizing the way people, processes, and performance are managed in an organization. And what is really impressing is that the founders implemented the product and acquired customers without resorting to any external funding. The 48 people strong company, which is one of the very few product stories from India having global customers, is looking to further expand its geographic reach and solutions portfolio.
In today’s competitive business environment, there is an increasing demand on the enterprise to respond quickly to the changing climate. The challenges of business world are now forcing many organizations to focus more explicitly on their processes. Managing business is all about managing the governing processes. In view of improving productivity and predictability, it is unavoidable that specialized business solutions need to be adopted to manage various business solutions such as CRM, SCM, project management, HRMS, billing system, and more. It is no secret that organizations have been spending a large portion of their IT budget in getting all of these systems to work together. “Given the technology evolution and the maturity in business models, getting what the business users need with a high degree of agility has become a challenge to the CIOs and the IT teams around the world,” opines Muthanna.

That’s where the BPM solutions from AppPoint can come into rescue. A small but fast growing company, AppPoint has developed a platform to address this opportunity on which process-independent, customized software applications can be built as per the needs and requirements of the client. AppPoint’s product portfolio, which includes BizAPP Studio, CollaBridge, AzureApps Studio, and PQube has helped number of top notch companies in getting all of their systems and tools on-premise(within the confines of the enterprise) or in the cloud to talk to each other, work together, and thus making them competitive and nimble.

The Big Picture

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