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July - 2014 - issue > 50 Cool Startups of the Year 2014

Alchemist Digital: Strengthening SMEs with the power of Digital Marketing

Anamika Sahu
Wednesday, July 2, 2014
Anamika Sahu
SMEs drive around 22 percent of GDP growth in India; however the segment is left untouched by many services providers leading it to withered condition. The premier agencies were not interested to provide assistance to SME business who could really utilize the potential of the internet to grow. On the flip side, those who could service these SMEs really didn't bother whether they could deliver RoI to their clients. Built to bridge this gap is Alchemist Digital - a digital media agency catering majorly to the SMEs with pure focus on RoI based business model.

Alchemist was founded in 2012 by Sony Joseph and Harsha who has decades of experience in online marketing space. But Alchemist journey was not a smooth transit. The company had tough time overcoming inhibitions by these firms, some of whom didn't believe digital marketing could help while some of them had been cheated in the past and were too scared to invest again. "We had to break all possible myths and demonstrate that getting a business online was really in their benefit," says Harsha Hingorani, Managing Director, Alchemist Digital.

Unlike any other digital media firm, Alchemist does not have a rate chart for their services as each service offered is unique in itself and well customized as per clients need. They closely evaluate and submit an individual plan for their clients within their budget so that they can try out Alchemist's services. Currently the company offers services including Google Adwords, SEO, Bing Ads, and Social Media Marketing in the digital marketing space. The team is also engaged in developing incredible websites, brilliant applications and cutting technological systems that is served to clients spread across five countries: Australia, New Zealand, UK, UAE and U.S.

The 45 people strong team is embedded within a strong work culture that helps them engage with employers and contribute to the company at different levels. "I proudly say that I have a strong reliable team who have endured hardships with us and continue to surge ahead along with the company. At Alchemist we understand the difference between machines and human beings and treat our employees as our own family," adds Sony Joseph, Managing Director, Alchemist Digital.

Headquarter in Navi Mumbai, the bootstrapped company has offices in UAE and Australia. "We look forward to enter the South Asian territory very shortly and to, atleast, triple the employee strength in the coming six months," concludes Jijoy Joseph, Director, Alchemist Digital.
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