The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.
March - 2007 - issue > Cover Feature
7 things to remember while chasing the Web 2.0 dream
Rajesh Setty
He seemed puzzled by the question. I won’t go into the details of his answer, but it reminded me of those booming dotcom days when having a website was considered the same as a business, and actual business value was almost irrelevant.
I’m not saying that Web 2.0 is the next dotcom bubble, but the similarity is interesting. Ask ten people to define Web 2.0, and you will get ten different answers. That seems to be the sign of a buzzword, not a real business concept. So as you consider entrepreneurial opportunities in 2.0, it’s wise to consider some of these lessons from the dotbomb field.
1. Don’t chase exceptions – make them
YouTube got sold for more than a billion dollars without making any money. Fark and Plenty Of Fish, two other high-profile startups, have only one employee. So should you model your new company on one of these? Probably not. These examples are exceptions, not the norm, and trying to replicate an exception is rarely a good idea. Once the media and investors are all over it, it’s not an original idea anymore.
So rather than chasing an exception, create your own!
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