When the competition becomes tough, retaining ethics becomes tougher, and the output is probably something no one desires. In the ever growing event industry, especially during this cut-throat competition, wearing ethics and emerging as Mr. Dependable is Eventsource, an agency that transformed itself from being South India's first professional execution agency to event consultants. "We realized that the market dynamics were changing and for the future, we needed to move beyond just operational mode. The future demanded a more intellectual approach to experiential marketing and events which were not being addressed to; hence we have now re-positioned ourselves as strategic consultants and have restructured the organization accordingly," says Shautick S Das, Director, Eventsource. Believing in focused walking rather than confused running, Eventsource classifies its services into three distinct units: Brand Activation & Event, Intellectual Properties, and Television Media.

The Creative Upbringing

"We got into this business as we were passionate about creating effective experiences," says Nitesh Agrawal, Director, Eventsource. However, initially, when Nitesh, Rajendra Joshi (Director) & Shautick studied the market, they realized that there was a need in the market for a professional agency whose expertise and intelligence was purely in execution. Given this need, the trio initially positioned RN Eventsource as a professional execution agency in 2006. "With time, I feel the event industry needs to emerge as consultants rather than pure execution houses. Currently there is this gap as most of us behave in a very operational manner. Hence, an advertising firm is referred to as an agency whereas an event management firm is referred to as a vendor," says Rajendra.

Hence Eventsource formalized in 2008 to change this vendor tag associated with the event industry to that of an agency by moving away from just being operational in nature to being consultants who understand the business beyond operations. Its brand proposition of dependable makes it work harder every moment to deliver at all aspects of the business. In today's context where RoI (both Return on Investment and Return on Ideas) are expected hand-in-hand, it is important to understand the business angle and the communication pattern of the event from the clients' perspective. Hence every service offered by Eventsource is bespoke and conceptualized only post comprehending client's business and intention of the event. "If we can provide intelligent business solutions through experiential platform, of which events are a part, it would see more effective work and create long-term meaningful rational and emotional relationships with the clients," explains Rajendra.

Creativity being the core of communication, Eventsource has deep-rooted itself in this soil, hence sourced Eventsourcians from various backgrounds, not necessarily from events, to bring fresh approach. Using a planning-based approach to deliver effective and creative events, these Eventsourcians post comprehending clients' requirement (both business & brand) moves to the creative stage to produce events that brings the desired strategic end result. Understanding that technology is an integral part of events today, Eventsource has innovation at its forefront with a dedicated set of people who are tech hungry and keep themselves constantly up-to-date with the happenings across the world in this aspect.