Monetization would be the Key Challenge

Author: Ramu Sunkara

CEO, Qik Inc.

Comments(2)

Forward

Monetization would be the Key Challenge -By-Ramu Sunkara

In the last two years, the mobile handsets have matured to become a viable development platform. Today, one can leverage the touch screen interfaces, GPS, accelerometers, good quality video capture, Wi-Fi access capabilities and build very sophisticated applications. Secondly distribution is also there, thanks to the proliferation of marketplaces like Apple App Store, Nokia Ovi store, Android Market place and so on. In just around two years, iPhone has thousands of new applications and growing.

On the other hand, two years back, most of mobile users were using the phones to call or text someone. Now if we look at the mobile users, they know what mobile apps are and are choosy about which they use without their carrier involvement. Many are free, so it’s easy to try new applications – and to discard them. In fact, most of the new applications have very limited use and the user never gets to use them after the first few tries. This ability to build sophisticated applications, distribute easily with out going through a lengthy carrier process and get consumers to try them out is creating an unprecedented opportunity for mobile application vendors.
Over the next few years, we will see consolidation of the Software platforms (iPhone, Android, Symbian, Windows Mobile) for mobile handsets. In addition the intense competition among the handset vendors will drop the prices considerably making it very affordable for most people

This creates a phenomenal opportunity and a challenge for entrepreneurs in this space: It’s crucial to be innovative both in product development and in how we monetize. On the product side, engagement upon first use is crucial. Customers need that rush of excitement the first time they open the application. On the monetization front, customers are looking for solutions that bring value to their lives. Value can be something that solves a problem or something that’s fun. Entrepreneurs have to be very creative on monetization as they are competing with other individual creators with zero overhead and equal access to global mainstream consumers.

Write your comment now

Reader's comments(2)

1: From: Mrs. Mary David

This mail may be a surprise to you because you did not give me the permission to do so and neither do you know me but before I tell you about myself I want you to please forgive me for sending this mail without your permission. I am writing this letter in confidence believing that if it is the will of God for you to help me and my family, God almighty will bless and reward you abundantly. I need an honest and trust worthy person like you to entrust this huge transfer project unto.

My name is Mrs. Mary David, The Branch Manager of a Financial Institution. I am a Ghanaian married with 3 kids. I am writing to solicit your assistance in the transfer of US$7,500,000.00 Dollars. This fund is the excess of what my branch in which I am the manager made as profit last year (i.e. 2010 financial year). I have already submitted an annual report for that year to my head office in Accra-Ghana as I have watched with keen interest as they will never know of this excess. I have since, placed this amount of US$7,500,000.00 Dollars on an Escrow Coded account without a beneficiary (Anonymous) to avoid trace.

As an officer of the bank, I cannot be directly connected to this money thus I am impelled to request for your assistance to receive this money into your bank account on my behalf. I agree that 40% of this money will be for you as a foreign partner, in respect to the provision of a foreign account, and 60% would be for me. I do need to stress that there are practically no risk involved in this. It's going to be a bank-to-bank transfer. All I need from you is to stand as the original depositor of this fund so that the fund can be transferred to your account.

If you accept this offer, I will appreciate your timely response to me. This is why and only reason why I contacted you, I am willing to go into partnership investment with you owing to your wealth of experience, So please if you are interested to assist on this venture kindly contact me back for a brief discussion on how to proceed.

All correspondence must be via my private E-mail (dmary4love1@yahoo.fr) for obvious security reasons.

Best regards,
Mrs. Mary David.

Posted by: mary lovely david - Monday 26th, September 2011

2: Hi my dear,
My name is Mounace, i would like to establish a true relationship with you in one love. please send email to me at (mounace43@yahoo.com) i will reply to you with my picture and tell you more about myself. thanks and remain blessed for me,
Your new friend Mounace

Posted by: mounace love love - Thursday 09th, June 2011

Disclaimer

Messages posted on this Web site under the 'Comments' area are solely the opinions of those who have posted them and do not necessarily reflect the opinions of Infoconnect Web Technologies India Pvt Ltd or its site www.siliconindia.com. Gossip, mud slinging and malicious attacks on individuals and organizations are strictly prohibited. Infoconnect Web Technologies India Pvt Ltd can not be held responsible for errors or omissions in content, nor for the authenticity of the user/company name or email addresses associated with posted messages. Infoconnect Web Technologies India Pvt Ltd reserves the right to edit or remove messages containing inappropriate language or any other material that could be construed as libelous, potentially libelous, or otherwise offensive or inappropriate.Infoconnect Web Technologies India Pvt Ltd do not endorse the products and services or any other offerings mentioned in these messages.