Trends for investment

Author: Amish Jani

Managing Director, FirstMark Capital

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Forward

First is the continued growth in the consumption of digital media services, particularly in areas like online video, gaming, and social media. These emerging areas are supported by new modes for monetization, from virtual commerce to next generation targeting to advertising aggregation services such as exchanges.

Second is the rise of on demand and cloud computing based services as technology continues to push down into the small and mid-sized business space, and technology providers leverage the opening up of massive computing infrastructures from the likes of Amazon, Salesforce, Google and others. Third is the vast disruption in various vertical areas, such as financial services, insurance, healthcare and education.Fourth is the huge growth in data, derivative data, and analytic services to make sense of that data.

Advice to entrepreneurs
We believe it’s actually never been a better time to be an entrepreneur. You can launch businesses at a fraction of the capital amount one could in the past, and quickly get market/customer feedback. This is at a time when the broader world is going through huge secular shifts. Dislocation always breeds opportunity. My advice to entrepreneurs is to absolutely manage and optimize one’s capital requirements. Think about how much money you need to get to the next value-creating event, and avoid the temptation to vastly over capitalize one’s business early on. Founders and employees have an amazing ability to retain equity ownership in this market - take advantage of it. And beware of the VC that forces you to take more capital than you need because that’s what they need to make their model work!

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1: From: Mrs. Mary David

This mail may be a surprise to you because you did not give me the permission to do so and neither do you know me but before I tell you about myself I want you to please forgive me for sending this mail without your permission. I am writing this letter in confidence believing that if it is the will of God for you to help me and my family, God almighty will bless and reward you abundantly. I need an honest and trust worthy person like you to entrust this huge transfer project unto.

My name is Mrs. Mary David, The Branch Manager of a Financial Institution. I am a Ghanaian married with 3 kids. I am writing to solicit your assistance in the transfer of US$7,500,000.00 Dollars. This fund is the excess of what my branch in which I am the manager made as profit last year (i.e. 2010 financial year). I have already submitted an annual report for that year to my head office in Accra-Ghana as I have watched with keen interest as they will never know of this excess. I have since, placed this amount of US$7,500,000.00 Dollars on an Escrow Coded account without a beneficiary (Anonymous) to avoid trace.

As an officer of the bank, I cannot be directly connected to this money thus I am impelled to request for your assistance to receive this money into your bank account on my behalf. I agree that 40% of this money will be for you as a foreign partner, in respect to the provision of a foreign account, and 60% would be for me. I do need to stress that there are practically no risk involved in this. It's going to be a bank-to-bank transfer. All I need from you is to stand as the original depositor of this fund so that the fund can be transferred to your account.

If you accept this offer, I will appreciate your timely response to me. This is why and only reason why I contacted you, I am willing to go into partnership investment with you owing to your wealth of experience, So please if you are interested to assist on this venture kindly contact me back for a brief discussion on how to proceed.

All correspondence must be via my private E-mail (dmary4love1@yahoo.fr) for obvious security reasons.

Best regards,
Mrs. Mary David.

Posted by: mary lovely david - Monday 26th, September 2011

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