Google Launches Android One Devices At 6,399

The dual-SIM devices will sport a 4.5-inch screen with a quad core MediaTek processor, 1 GB RAM and 4 GB internal storage, which can be expanded to 32 GB. It will feature a 5 megapixel rear camera and a 2 MP front camera with replaceable battery and built-in radio.

Analysts feel Android One will lead a fiercer competition in the mid-range smartphone market with firms offering better experience at price points in the range of 6,399-10,000.

Gartner Principal Research Analyst Vishal Tripathi said Android One devices will be under Google's control thereby ensuring a standard hardware and software specs, which in turn will lead to a better experience for the consumers.

"Besides, it will also help to consolidate the highly fragmented smartphone market in India. No doubt competition will intensify due to this launch," he added.

Greyhound Research CEO Sanchit Vir Gogia feels Android One is going to be a game changer in India.

Google's goal is to reach the 5 billion people in emerging markets, including a billion in India. This gives them an edge as compared Microsoft, Apple and Blackberry, he added.

"Android One gives Google tighter control over the Google OS which means standardised UX. Support for seven regional languages is going to be a solid plus over competitors  this will not only help consumers use vernacular, it is also likely to help promote apps in regional language," Gogia said.

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