Amkette To Launch Gaming Device Priced Below 10,000

Asked about the target audience, he said the company would focus on youth and young professionals.

"We are also aiming for both male and female gaming enthusiasts. More and more games are getting added which appeal to the female audience as well," he said.

Bapna added the company would not focus on developing games at this point in time as there are large number of games available on the Android operating system, which can be downloaded and played on television using the device.

The gaming market in the country is in a nascent stage. According to a KPMG-FICCI study, the gaming industry in India was estimated at about Rs 1,920 crore in 2013 and is expected to grow at a CAGR of 16 percent and touch Rs 4,060 crore by the end of 2018.

The console gaming market in India is currently estimated at Rs 840 billion. The study estimates serious gamers to comprise 15-20 percent of the total gaming universe in the country.

The PC and digital TV gaming segment, on the other hand, is estimated at Rs 260 crore in 2013 and is expected to grow at a CAGR of 22 percent during 2013-2018, to touch Rs 690 crore by the end of 2018.

With more than 900 million mobile phone users, the mobile gaming industry in India was estimated at about Rs 820 crore in 2013 and is projected to witness a CAGR of 19 percent (2013-2018) to reach Rs 1,960 crore by the year 2018.
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