Xiaomi Mi 4 India Launch By Year-End; Redmi Note Coming 'Within 4 Weeks'

NEW DELHI: Chinese handset manufacturer Xiaomi, often referred as the "Apple of China", plans to launch its flagship Mi 4 phone by the year-end in India and also plans to set up its Mi Home experience zone in Bangalore within four to six months, a top company official said.

"The next few things that we will be launching are Mi 4, our flagship product; Mi pad, which is a tablet and Mi Band, a health band. Xiaomi Mi 4 will come to India towards the end of the year, post-Diwali in all likelihood," Manu Kumar Jain, Xiaomi's India head of operations, told IANS in an interview.

The company's second product, Redmi 1S (Review I Pictures), was launched recently, with registrations continuing till Sep 2. Redmi 1S will retail in India at 5,999. The company has entered into exclusive partnership with e-commerce site Flipkart to sell all its products.

"Redmi Note, which is the elder brother of Redmi 1S, with a 5.5 inch panel, will hit the market around three-four weeks from now," said Jain, the co-founder of e-commerce portal Jabong and who earlier worked with McKinsey & Company.

The company launched its first product, Xiaomi Mi3 (Review I Pictures) on July 22 "and we have sold around 95,000 units till now," Jain said. The company opens flash sale once a week for the phone, which costs 13,999.

Xiaomi has also set up 35 service centres across India, including two exclusive Mi service centres in Delhi and Bangalore, to ensure after-sale services for its customers. "We want to expand service centres to six. They will be in Mumbai, Hyderabad, Chennai and Gurgaon."

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