What's Wrong With Yahoo?


On Jul 2011, the Internet Company reported a slight decline in net revenue in the second quarter, as efforts to restructure its sales force caused disruptions that crimped revenue. Shares of Yahoo, which are down more than 20 percent since their 52-week high of $18.84 in mid-May 2011, were down 2.3 percent at $14.26. Bartz said the shortfall in its display advertising business was not due to changes in the competitive landscape or to worsening business conditions. The issue Yahoo we did not have enough sales people in front of the big clients.
Yahoo
Yahoo Chief Financial Officer Tim Morse told Reuters that the company was making progress in rectifying some of the problems in its search partnership with Microsoft which had hurt Yahoo's revenue per search. However, Investors welcomed the news of Yahoo CEO Carol Bartz's firing enthusiastically in after-hours trading with shares of the company finishing the session up more than 6 percent to $13.72 per share. Yahoo has named its CFO Tim Morse as interim CEO and appointed an 'executive leadership council' to help fill the void as the company searches for a permanent leader. The council includes, Morse who will keep acting as CFO, Michael Callahan, general counsel, Blake Irving, Executive VP and chief product officer, Ross Levinsohn, Executive VP of Americas, Rich Riley, Sr. VP of Europe, Middle East, and Africa.
Previous