Spice Launches India's 1st Firefox Smartphones

BANGALORE: Spice Retail Limited has taken the lead in democratizing the handset category through an ultra low cost phone, the country’s first Firefox OS powered smartphone, Spice Fire One Mi – FX 1. Priced at an unbelievable price of Rs,2,299, Spice Fire One is purely targeted to the nearly 90 percent of the feature phone users wanting to switch to smartphones. The device is aimed at the masses that are looking for a larger than life phone statement but are deterred due to price sensitivity.

Key features: Spice Fire One Mi – FX 1 8.89 HVGA capacitive touch screen Dual SIM (2G + 2G) 1 GHz Processor 2MP and 1.3MP Camera front camera Free Silicon Cover Wi-Fi & Edge Browsing Single Window Search Adaptive App Search Language Support Bluetooth Commenting on the launch, Prashant Bindal, Chief Executive Officer, Spice Mobility Ltd, said, “This is a step towards enabling the dreams of the small town masses of connecting with their aspirations through affordable smartphones. With the ultra-low cost Spice Fire One, we at Spice, aim to convert the feature phone users into smartphone users, thereby, aiding them with the power of internet. Our intentions are clearly to synthesize technology and style in our products and make them available at affordable prices. This partnership with Mozilla showcases our commitment to providing the best technological innovations first hand to our customers. This joint undertaking with Mozilla is a breakthrough in product offering and a brand new concept for smartphones.”
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