Sony's Killing Xperia C and M Series

BENGALURU: According to a report quoted by NDTV Gadgets 360, Sony has revealed its plans to phase out its Xperia C-Series and the Xperia M-Series smartphones. Meanwhile there are plans to replace the flagship Xperia Z lineup with Xperia X series as confirmed by the company early in February this year. The decision to pull the plug on Xperia C and Xperia M series is being attributed to the company’s plans to focus on the product offerings towards the Xperia X series.

Sony had earlier announced the re-branding of Xperia at MWC 2016, and is now focusing on the ecosystem of connected devices and plans to launch three X-Series smartphones. The Sony Xperia X, Sony Xperia X Performance, and Sony Xperia XA smartphones were launched in summer 2016 as they went out for sale during that period. A leaked image shows the use of the “X” logo in “Chapter 3” of the company’s 2016-18 roadmap. The chapter deals with the role of Xperia X range in relation with IoT and the Cloud environment, signifying the emergence of “new communication”. The logo has also made its presence in other slides for promotional material and branding.  

The company began taking pre-orders in the month of May for the Sony Xperia X Performance in France, Italy, the Netherlands, and Sweden. Priced at EUR 699, the Smartphone is said to be available from early July. Meanwhile, priced at EUR 599, the Sony Xperia X will be available in select European countries and Xperia XA will go on sale later this year in June.    

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