Sony BRAVIA leads market share of LCD TV sales


Mumbai: Sony BRAVIA has been declared as the market leader in the Flat Panel Display sales by market research company GFK Nielsen India. In May 2010, Sony BRAVIA grabbed 32 percent of the market share. It is reported that the company sold more than 35 thousand units in the month of May. This was more than the sum of the LCD and Plasma TV units sold by any of its other competitors in that month. Sony BRAVIA has recorded a substantial growth in its market share from 24.3 percent in January to 32 percent in May. Masaru Tamagawa, Managing Director, Sony India, said, "Indian consumers trust and recognize Sony's relentless commitment towards quality and unparalleled customer service. Our sincere endeavor would be to maintain this leadership position in its true sense in upcoming months." Sony BRAVIA is the most sold LCD brand in the 22 inch, 32 inch and 40 inch and above segment, clearly indicating its strong appeal across different customer segments. These three segments together contribute more than 75 percent of all LCD TV units sold in India.