Microsoft eyes developing markets like India for OneApp

Bangalore: Newer models of smartphones are getting launched every month but majority of the world population is still using normal symbian supported phones. Keeping this in mind Microsoft has launched OneApp platform to enable mobile apps to be accessed by handsets which have limited processing power and memory. OneApp platform will allow users to use applications like Facebook, Twitter, Windows live messenger and many more. Microsoft is partnering with Blue Label Telecoms Group of South Africa for the initial launch of the store and is primarily targeting developing countries. Microsoft's website explains how OneApp platform can be useful. "OneApp appears on a phone as a single application that allows users to easily access all of their mobile apps. It dynamically launches just the parts of an app that a person wants to use, eliminating additional installation time and the need to store all of their mobile apps on their phone. OneApp enables users to easily customize their mobile experience," the site says. The website also says that OneApp dynamically launches just the parts of an app that a person wants to use, eliminating additional installation time and the need to store all of their mobile apps on their phone. OneApp is a 150 kilobytes application and individual programs can be as compact as 10 to 15 kilobytes. OneApp also includes cloud services that help offload processing and storage from the phone to the Internet, improving overall performance. OneApp runs on a wide range of phones from Nokia, Sony Ericsson and Samsung U900 soul and many more are being tested. Microsoft has no plans of launching OneApp platform in U.S. as of now and is currently targeting countries like India where phone usage is growing at 27 percent a year.