Microsoft Launches 'Most Affordable' Lumia 530 At Rs 7,349

BANGALORE: Microsoft Devices announced the launch of most affordable Lumia 530 dual SIM Smartphone for Rs 7,349 in India.

Microsoft Devices said Lumia 530 will be available in stores at a best buy price of Rs 7,349 starting August 14. The new Lumia 530 will provide a powerful entry to Windows Phone 8.1 with a Quad Core processor delivering faster and smoother user experience, among others, it said in a press release.

"This device will expand the reach of Windows Phone as it allows more people to enjoy Lumia innovations and Microsoft services similar to those offered in high-end Lumia Smartphones," the release added.

The affordable Smartphone segment is growing exponentially, driven primarily by youth who are constantly looking out for Smartphones with power-packed features at affordable prices, Nokia India Marketing Director Viral Oza said.

Nokia India is a subsidiary of Microsoft Mobiles Oy.

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