Micromax A89 Ninja Launched in India


Bangalore: It appears that Micromax has gone all out to capture the budget market of our country. Just a week after launching a budget phone (Smarty 4.3) for 4999, the 3rd largest mobile manufacturer in the country has come out with Micromax A89 for 5899.

In terms of the specifications, the A89 Ninja has a 4-inch TFT display with a 480x800 pixel resolution. A 1GHz dual-core Mediatek MT6577 SoC processor and 512MB of RAM power the device. It houses a 1450mAh battery which Micromax claims can last for 170 hours of standby and four hours of talk time. The Micromax A89 runs on Android 4.0 ICS. The rear of the A89 houses a 3.2 MP camera which allows you record videos at 30 fps (frames per second). The camera however lacks auto focus and LED flash which could be a problem when shooting under low light conditions and there is no front facing camera, which rules out the possibility of video calling. In terms of connectivity options, the device has Bluetooth 2.1, 3G, Wi-Fi and USB. The phone has a RAM of 512 MB, 2GB of ROM, and built-in storage of 2.07GB expandable up to 32 GB with a micro SD card. It also supports dual-SIM functionality.

Micromax has evidently built the phone keeping a target segment in mind –Young working professionals in the country. This phone can satiate the need of all those graduates who have just landed a job and find it too costly to purchase a Smartphone. They do not require video calling as a necessity, the camera is good enough for taking pictures during short trips to the outskirts of the city and it has all the other features that are sufficient for it to be a hit among this market segment.

Micromax has dominated the Indian market because of its smart pricing and ingenious products, not necessarily in terms of the latest designs but, in terms of the market requirement and with such products launching almost every week, the markets are expected to get flooded with budget phones.

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