Google Launches Android One Devices At 6,399

NEW DELHI: Tech giant Google launched its much-awaited Android One smartphones, priced at 6,399 onwards, in India in partnership with domestic handset makers Micromax, Karbonn and Spice, a move that will further fuel the fiercely competitive multi-billion dollar market.

India is the first country where the U.S.-based firm's Android One devices are being launched. Roll out across other markets like Indonesia, Philippines, Pakistan, Bangladesh, Nepal and Sri Lanka will follow in the coming months.

Google is also expanding Android One programme with Acer, Alcatal OneTouch, Xolo, HTC, Lava, Intex, Asus and Lenovo. It has also roped in Qualcomm for the chipsets.

Micromax will sell its handset Canvas A1 on Amazon, while Spice Dream UNO will be available on Flipkart and Karbonn Sparkle V on Snapdeal.

These phones are available for purchase through online channels in India from today and at retail stores across India from early October. Besides, to help drive data usage Google has partnered with Airtel for free data.

"India is one of the fastest growing Android markets globally. In 2013-14, it saw more than 3 times growth.

Internet can have a transforming effect. The intent is to take Internet to the next billion people," Google SVP (Android, Chrome and Apps), Sundar Pichai told reporters.

Declining to comment on future pricing of the handsets with new partners, Pichai said the idea is to give multiple choice to consumers.

In June, Google announced its 'Android One' initiative to bring in under-$100 handsets aimed at bringing the next one billion population to the Android operating system ecosystem.

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