Fujifilm X-E1 Camera Wins 'Photokina STAR 2012' Award

New Delhi: FUJIFILM’s latest offering X-E1, the second in the X series interchangeable lens camera, has won the “Photokina STAR 2012” award sponsored by PHOTO PRESSE and “digit!” magazines traditionally awarded at Photokina. The award honours products and concepts that stand out for their innovative nature and their trendsetting technologies.

Following hot on the heels of the highly acclaimed FUJIFILM X-Pro1, the X-E1 boasts the same 16 megapixel APS-C X-Trans CMOS Sensor with top-class OLED electronic viewfinder, a smaller body with built-in flash and the same X mount for the FUJINON XF lens series.

The new FUJIFILM X-E1 camera features a colour filter array with a random pixel arrangement. The distinctive arrangement of the colour filter array is very effective in the enhancing noise separation in high-sensitivity photography.

“We are very proud to be honoured with Photokina STAR 2012 award. With the interchangeable lens technology, X-E1 has promises to be an exciting addition to the X series range. It has the ability to create the “bokeh” effect which creates an aesthetic out-of-focus effect when shooting with a shallow depth of field. This product has all the features to satisfy the needs of our discerning customers” said K Tanaka, MD, FUJIFILM India.

X-E1 with attractive classical design and wide appeal is available in two variations Silver and Black.

According to Rohit Pandit, Executive Vice President, FUJIFILM India, “With X-E1 the user can view the new heights of photography, thanks to FUJIFILM’s creative ‘Film Simulation Modes’ to simulate the distinctive textures of conventional photo film. One can use the high saturation ‘Velvia’ for landscape shots with stunning primary colours, ‘ASTIA’ for faithful smooth skin tone reproduction and the more versatile ‘PROVIA’ for its natural look, as well as two additional settings based on professional colour negative films.”