FUJIFILM Bags 'Smart Photography Award'


Bangalore: FUJIFILM India has won Smart Photography Awards 2012 for “Manufacturer of the Year” and its FINEPIX X100 digital camera won “Best Professional Compact Camera of the Year” at the Photofair 2012, held at Mumbai.

Every year, ‘Smart Photography Awards’ celebrate the excellence in the imaging industry by honoring the unique products. The awards were based on the reviews of the products done in the 2011, featured in the Smart Photography magazine.

FUJIFILM FINEPIX X100 is a high-grade digital compact camera featuring an APS-C CMOS sensor, a Fujinon 23mm fixed focal length lens and a Hybrid Viewfinder. Fujifilm has delivered both excellent image quality  with extremely low noise levels, as well as high speed performance, such as 5fps shooting, quick focusing, and extremely quick shutter response in FINEPIX X100 model. This digital camera has brought the image quality of a large sensor to a smaller camera and the speed of DSLRs with it.

A. Rajkumar, Executive Vice President, FUJIFILM India, said, “We are very proud to receive Smart Photography award for best manufacturer of this year. We always strive to bring the latest to the fore for our discerning customers. This award has recognized our efforts in this regard. The multi award-winning Fujifilm FinePix X100, once again proved its uniqueness among the digital cameras of its kind.”