Cardio Fitness Brings Life Fitness Hybrid Technology


Bangalore: Life Fitness, the global leader in commercial fitness equipment, has created a "Green to Go" initiative to develop products and processes that honors the Earth's resources and creates sustainable solutions. The company therefore launched a new hybrid energy-saving feature, which will work in conjunction with the Elevation Series Engage Cross-Trainers and both upright and recumbent Lifecycle Exercise Bikes. The integrated LCD TV on the engage product is the first-of-its-kind to utilize the power generated from a user's work out. The new hybrid products will switch automatically from electric to self-generated power when a user reaches a certain intensity level in the workout, lowering the energy draw from the console by more than 75 percent. When a person is working at a high enough resistance level and revolutions per minute (RPM), a green hybrid icon will appear, telling the user he is helping to power the machine. The machine's workout summary will also show users how much energy was saved during their workout. Life Fitness products can be availed at the Cardio Fitness Stores "Celebrate Life" The Wellness Store. Mr. Gene Harper - General Manager - Life Fitness AsiaPacific stated "We lead the industry in reducing energy usage by making our products more efficient and finding new ways to let people power their own workout experiences," "Our customers are increasingly interested in green options that will save them money, so we are putting solid investment behind product advancements that will drive a return to our customers," said Harper. Present on the occasion Mr. Deepak Dewan, Chairman & Managing Director, Cardio Fitness said, "The fitness equipment industry in India is witnessing significant growth as Indians have become health and fitness conscious. It is our constant endeavor at Cardio Fitness to persistently grow the fitness equipment market in India and we find that the launch of hybrid technology fitness products will be in line with India's requirements, considering the energy issues here. We look forward to selling Life Fitness products to help people live healthier, happier lives." "We are extremely delighted to have partnered with Cardio Fitness to sell our products in India & Sub-Continent. Cardio Fitness has a strong portfolio; a great reputation in the industry, high end technical expertise and an aggressive team committed to ensure the best customer support in the region", said Mr. Steve Holtz, Business Development Manager, India & Emerging Markets Life Fitness. "The fitness market in India & Sub-Continent has shown tremendous potential and presents growing opportunity for Life Fitness and our partner Cardio Fitness." Life Fitness also extends energy-saving options on its consumer products as well. The just-introduced F1 Smart consumer treadmill offers an energy-saving feature, which automatically puts the treadmill into energy-saver mode after workouts, lowering energy use by 90 percent.