Canon Responds To 'Product Diversification Demand' With Eight New Models

BANGALORE: Canon India, India’s No. 1 Complete Digital Imaging Company, announced the launch of its new range of office imaging products targeted at corporate, the SMEs and SOHO. With the launch of these seven new scanners and one MFD - imageFORMULA DR-M160, DR-C225, DR- C225W, DR-M1060, DR F120, CR- 135i UV, P-215II and the imageRUNNER 2002, Canon’s Office Imaging Solution Division (OIS) expands its offering, further strengthening its office automation product portfolio.

 Canon has established a distinct position in the document scanning market with highly innovative, diversified products coupled with best-in-class features.

Speaking on the launch, Dr. Alok Bharadwaj, Executive Vice President, Canon India, said, “There are two kinds of strategies behind new product launches- Push and Pull. These products are completely a result of Pull that we felt from the market. Canon is being recognized for its high technology and diversification and it a pleasure the we are able to cater to the increasing demand of new scanning products and a space-saving Black and White MFD.

India is probably world's largest analogue country where most of the important and critical information lies in files at homes and offices. In line with the same, Canon has been successfully addressing the digitization requirements for governments and corporate for many years now. The High speed ADF based document scanner market in India is about 30,000 units and with these new workgroup & departmental scanners, we intend to expand our presence in this market.”

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