BlackBerry v/s iPhone: Hefty Price War

BENGALURU: Canada’s BlackBerry is vouching for Apple customers with a cash offer for trade-ins of iPhones for its new square-screened, keyboard-equipped Passport Smartphone.

The promotion has early been announced and will be out in the market starting December until February 13, in Canada and the United States.

BlackBerry is wooing the customers who trade in their iPhones by stating that they could receive up to $400 cash back depending on the model and condition of their trade-in, added with an exciting $150 gift card.

This marks the first ever time that BlackBerry has gone head-to-head with Apple since its launch plan that aims at stemming massive losses.

The BlackBerry Passport was designed to win back key corporate users after BlackBerry was effectively knocked out of the highly competitive consumer Smartphone market dominated by Apple and Samsung.

BlackBerry reported it narrowed its loss in the latest quarter, and expressed optimism that its major restructuring and new business-friendly devices would help fuel a turnaround which it is trying to do with the new phone. The Canadian manufacturer pioneered the Smartphone market but has struggled to keep up with competitors in recent years. However this Passport seems like good sign of BlackBerry’s come back into the highly competitive market.

Early in 2013 the company introduced the BlackBerry 10 operating system and new Smartphones in an effort to regain ground lost to rivals such as Apple and others using the Google Inc's Android operating system.

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