Apple Watch Sales Reduce in Q1

BENGALURU: Sale of Apple Watch has declined from 63 percent to 52 percent in the first quarter of 2016 according to a research by Strategy Analytics, as reported by Firstpost. However, the global shipment of smartwatch has increased by 223 percent and reached the mark of 4.2 million pieces in the respective quarter.

This 52 percent market share value highlights the issue of decreasing sales that Apple is facing currently in terms of iPhone and Apple Watch. According to the report even the diehard fans of Apple are not very enthusiastic about the idea of a smartwatch. According to the data exposed by Startegy Analysts, Apple had 75.5 percent market share across the world in the second quarter of 2015 that has fallen to 52.2 in the first quarter of 2016. This report also revealed that Samsung experienced loss in its position after the launch of Apple’s smartwatch, while other companies gradually occupied the share of smartwatch market.

According to Rajeev Nair, Senior Analyst at Strategy Analytics, the rise of smartwatch market worldwide is driven by consumer demand for Apple, Android Wear, and Tizen models in North America, Western Europe and Asia. On a sequential basis, smartwatch shipments globally reduced 48 percent from 8.1 million in quarter 4 of 2015 to 4.2 million in first quarter of 2016 because of seasonality trends.

Another reason for the decline in sales of Apple smartwatch is being stated as the early launch of Apple Watch 2. Apple Watch 2 is expected to be closely connected with compelling apps for better utilization of wearable technology while offering 4G connectivity and improved battery backup—that are rarely available in present version of Apple smartwatch.

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