8 Cool Ways Mobile Will Get Hotter in 2016

By siliconindia  |  Thursday, 04 February 2016, 10:17 Hrs

‘Apptimization’ is coming

While witnessing the shift to an era of ‘Apptimization’ in 2016, focusing on value creation over just user acquisition, E-commerce and mobile-first companies will start reviewing their campaign objectives. Marketers will now focus more on attribution modeling, engagement metrics, LTV and active users, instead of providing a compelling offer to make customers use products and services using predictive analysis.

Re-emergence of ‘Mobile Web’

While E-commerce firms and others have taken into consideration the consumer needs, 2016 will see the return of mobile web. To ensure that both mobile apps and mobile sites provide an engaging consumer experience, brands will have a renewed focus.

Read Also:Recently Launched Gadgets Making Wave in the Market
Best Fitness Apps for Android and iPhone

prv new
next new

ON THE DECK

Siliconindia Travel Experiences