Bangalore: India's leading brokerage firm Kotak Securities today launched a new service that simplifies the process of opening a trading account. 'My Box', a ready-to-trade box, allows customer to open a trading account instantly, the company said. "Now opening a broking account is as easy as buying a book off the shelf of a retail store. 'My Box' allows customer to open a trading account instantly," Kotak Securities Executive Vice-President & Head of Broking B Gopkumar told reporters here. The product is targeted at people looking for an ideal broking partner, want to explore services offered by Kotak Securities or those who have postponed their decision to open an account due to the heavy paperwork required, he said. "Our new offering simplifies the process of opening a trading account. It helps in redefining our business model that explores new cost-effective and value-creating distribution channels. The model will be a game changer to leverage brand value, distribution and sales network," Gopkumar said. The stock broking arm of the Kotak Mahindra Group has 1,410 outlets in nearly 450 cities. It processes over 300,000 secondary market trades everyday and has a customer base of more than 7,30,000.