BANGALORE: The increasing stress, long working hours and the sedentary lifestyle may have given rise to the lifestyle diseases, such as communicable and chronic diseases, in India.

 “India is hit by the double whammy of high incidence rates of communicable diseases, along with a rising burden of chronic diseases. Our lifestyles have drastically changed over the last few decades. Due to sedentary habits, it is a challenge to adopt healthy lifestyles. The direct outcome is a significant increase in so-called lifestyle diseases, such as diabetes and hypertension. We are not only plagued by diseases of the developing nations, but are increasingly being plagued by the problems of the Western World,” said Shobana Kamineni, Director, Apollo Munich Health Insurance, reports Afternoon Dispatch and Courier.

So, what if such kind of disease affects India’s rich and affluent? Well, some of the prominent banks in India are offering complete suite of specialized health care solutions, besides financial support. For example, Citibank India, one of the prominent distributors of wealth management products, is now set to provide such specialized health care solutions from Apollo Munich to all the rising affluent, affluent, high net-worth and non-resident Indians. Their services will include health & lifestyle management support for Non-Communicable Diseases such as hypertension, diabetes, heart disease, cancers and tumors. These NCDs are new epidemic in India and affluent and upper middle class people are the easy target.

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