Bangalore: Despite sales soaring high in the festive season, the consumer durables (CD) index ended the week among top losers on BSE with a loss of two percent. The CD index traded in the range of 3,958-3,790 points (October 15 - October 21, 2009). Among all the stocks listed under CD index, Whirlpool topped the list with a gain of 12.77 percent followed by Value Industries, whereas Blue Star and Videocon traded last week with a loss of 4.95 and 1.59 percent respectively. All the CD companies have witnesses fall in the sell of their products as compared the last years. This year 5-6 banking and NBFC (Non-Banking Financial Company) that earlier used to provide the financing options to buyers of consumer durables, as of now only two are left in the business. With couple of companies left in the fray, they have also turned more severe while lending to the customers and this is also hurting the sales. The companies have also curtailed their operations, especially in rural areas where they believe chances of delinquencies are more. The officials from consumer durable companies rue that in wake of lending, companies are turning extra cautious, specially in rural areas. An official from LG Electronics maintained that the drying up of finance options was hurting business more in rural areas that urban areas. "In urban areas people have the benefit of using plastic money but in rural areas obviously in absence of such facility, business was impacted. In urban areas also we have observed that the easy availability of finance options helped the customer in upgrading his purchase decision," said LG official.