Bangalore: Think about the last time you went into a supermarket, did you end up buying something on impulse, simply as a treat, or because the product had some kind of mystical aura you simply couldn't resist? All your effort of making a shopping list in order to save money goes in vain. No matter what your intentions are, unless you're literally running in to pick up a single good, you're almost certain to end up picking up something you didn't plan to. Every part of the supermarket from parking lot to checkout counter is designed to make you spend more money and buy more food than you need. This happens over and over because department stores use an array of techniques to get you to pick up these items. Next time you visit the supermarket be on the alert and watch out for these 5 sneaky tactics most of the stores will try to use on you. Placing Items at Eye Level Stores are quite sophisticated when it comes to getting you to part with your money. When you walk down the aisles of the store, notice what items are at eye level. You will find items that are most expensive and also profitable for the store. Because they know the customers generally pick on items that are at the eye level rather than items that are placed on the top or bottom of the shelf. Items such as detergent or cooking oil are placed at eye level of the customer.