Vinay Bapna, Product Marketing Manager, MetricStream
Vinay Bapna had the desire to be a part of the growth and excitement in
India. After nearly 5 years of hi-tech marketing in the Silicon Valley,
he moved to Bangalore as the Product Marketing Manager at MetricStream
to be a part of a dynamic and success-oriented team that wanted to
leverage it’s India center not only for technical development but also
for driving product management and marketing strategy and execution.
Vinay’s team in India manages all global marketing activities of
MetricStream. Being a player in the emerging Governance, Risk,
Compliance (GRC), and Quality Management space that requires in-depth
understating of business processes in various industry verticals, Vinay
has developed deep domain expertise that is applied effectively in
MetricStream marketing programs such as online lead generation
campaigns, best practices webinars, analyst and press relations,
customer presentations and proposals and content creation and management.
MetricStream culture is unique in that it has the right mix of technical
expertise, marketing skills, and domain understanding enabling it to
understand the market needs and nuances and building innovative
technology solutions that are delivered as enterprise software as well
as through a rich set of online web-based services.